Bedford Location

1525 Longwood Avenue
Bedford, Virginia 24523



Monday thru Friday                                                                                                                                          9am to 6pm

Saturday                                                                                                                                                    9am to 3pm

Botetourt Location

112 Kingston Drive                                                                                                                                 Daleville, Virginia 24083



Monday thru Friday                                                                                                                                          10am to 6pm

Saturday                                                                                                                                                    10am to 3pm


Welcome to Lyons Jewelers, where our Mission is to "Make you Happy".  Since inception we have tried with all of our heart to accomplish this goal, and with GOD's divine help we will strive to maintain the high standard that we have set for ourselves. We hope that you will give us the opportunity to fulfill our Mission:  "Make you Happy". 

Our store was opened in 1998, by R.T. Lyons, whose family has lived in Bedford for five generations, but never worked in the jewelry business.  R.T. was 15 years old when he was hired at Glassner's Jewelers (formerly Finks) which was located on the corner of Main and Bridge streets in downtown Bedford. Glassner's of Bedford was suddenly closed in 1987 when the executives at the top of the multiple store chain decided they only wanted thier stores in malls.  Shocked by the reaction of the many loyal customers, R.T. , though only an 18 year old youth, determined in his heart that he would someday return and open a jewelry store of his own.  R.T. feels that God allowed him to see the opportunity because even though he was inexperienced in the ways of business, he distinctly remembers saying to himself, "if this store ain't making money then somebody don't know what they're doing."  So the seed was planted and he spent the next 11 years educating himself in business at Liberty University and working at other jobs in the jewelry business and attending conferences and trade shows, making contacts throughout the jewelry industry, obtaining degrees from the Gemological Institute of America.  He established himself as an expert in the field of diamonds, including buying diamonds in Antwerp, Belguim on many trips.  R.T. had many opportunities to advance in the business world and in the jewelry industry but he never forgot his dream to open a jewelry store in his home town.  The people of Bedford were so warm and welcoming in the early days and they made R.T. so happy that he wanted to return some of that happiness to them.  So he made it his mission; and to this day, his hairline may have changed, but his desire has not changed to stand by his mission: "Make you Happy".

When you come into store, you will always be greeted and offered a coke and a smile.  Once you've been welcomed into the store, our staff will assist you with whatever you need. We will help you with everything from a watch battery or jewelry repair to an appraisal or finding the perfect gift. 

While visiting, we encourage you to fill out one of our Wish Lists. With a Wish List, you are eligible to win any piece of jewelry for FREE! On occasion a wish list is randomly drawn.  Simply fill out a list, write down at least one piece of jewelry you love and wait for your name to be drawn. Click on the Wish List tab and check out some of our winners. In our store, you will find a play area with free full size arcade games and flat screen TV with DVD's to watch. Your children will be entertained while you look around.

Our two jewelers, Shawn Bethel and Stephen Fleming are also willing to help you with while you wait repair service(additional fee) or custom design. Shawn Bethel began working as our in-store jeweler in 2000, and has been in the business for 20 years. Stephen Fleming has been with since 2007 and has been in the jewelry business for 20 years. Both jewelers work in-store every day of the week, and the turn around time for your repairs is just two days!

Click on the Custom Design tab and see some of the unique and beautiful pieces of jewelry Shawn Bethel has made for our customers. If you are interested in having an item made, please contact Shawn at (540) 586-5966.